Umm Al-Qura University

Umm Al-Qura University

Executive Diploma: Innovation Management in Tourism and Hospitality

- 2020/02/23

Executive Diploma: Innovation Management in Tourism and Hospitality

The course will be six months long, divided into three semesters (2 months each). In the first semester applicants will do four core subjects focusing on innovation and entrepreneurship management. In the second semester every applicant will start a specific pathway to gain professional skills and knowledge.  The last semester will be dedicated to do demonstration project, where applicants show their ability and skills to initiate a professional venture, a true innovation and/or solving exciting problems.

Course Structure



Semester 01

(Two Months)

Innovation: From Plan to Product

Idea Development: Create and Implement Innovative Ideas

Creating and Sustaining an Innovation Culture

Entrepreneurship and Innovation

Innovation Management in Tourism and Hospitality

Semester 02

(Two Months)

Entrepreneurship & innovation in Tourism & Hospitality

Understanding the new international landscape of tourism marketing.

Hotel Finance and Control Systems

Innovation Marketing: From Idea to Value Creation

Semester 03

(Two Months)

Demonstration project

Admission Requirements:

  • A bachelor’s degree awarded by a recognized University or equivalent.
  • Associate Degree/ a Higher Diploma or equivalent, with at least 2 years of work experience.
  • A recognized professional qualification.


  • Full time (Six Months)
  • Part time (1-year)


  • 5000$

    To Apply: Click here