The course will be six months long, divided into three semesters (2 months each). In the first semester applicants will do four core subjects focusing on innovation and entrepreneurship management. In the second semester every applicant will start a specific pathway to gain professional skills and knowledge. The last semester will be dedicated to do demonstration project, where applicants show their ability and skills to initiate a professional venture, a true innovation and/or solving exciting problems.
Semesters |
Course |
Semester 01 (Two Months) |
Innovation: From Plan to Product |
Idea Development: Create and Implement Innovative Ideas |
|
Creating and Sustaining an Innovation Culture |
|
Entrepreneurship and Innovation |
|
Innovation Management in Tourism and Hospitality |
|
Semester 02 (Two Months) |
Entrepreneurship & innovation in Tourism & Hospitality |
Understanding the new international landscape of tourism marketing. |
|
Hotel Finance and Control Systems |
|
Innovation Marketing: From Idea to Value Creation |
|
Semester 03 (Two Months) |
Demonstration project |