Within the framework of its efforts to motivate female students during the final exams, the Deanship of E-Learning and Distance Education at Umm Al-Qura University (UQU) organized a campaign entitled "Intellectual Trip."

By such campaign, the Deanship sought to encourage, motivate, advise and provide proper-study aiding tools to students during tests.

It is worth mentioning that the six-day campaign (Sunday 14^th- Sunday 20^th Rabie II 1439H) included various activities and programs. On the first day, the #Success_Map was distributed with motivational phrases encouraging students during the two weeks of tests. The second day was entitled “Happiness Day” as the Deanship hosted students in its Al-Jawhara Corner to support and motivate them with coffee and chocolate in order for dopamine, the hormone of happiness, to be released. On the third day, the theory of “Short-Term Memory” was shared; it was considered one of the theories that helped students with the process of memory development and information retrieval. On the fourth day, the Deanship distributed healthy nuts rich in omega 3 fats for more concentration especially during tests. On the fifth day and via its Twitter account, the Deanship tweeted an explanation of an effective means to revise answers during tests and guarantee the correct answers (i.e. The Confidence Measure). 

On the sixth (final) day of the campaign, and during the tour of the Deanship in UQU, book breaks with motivational terms were published with pens to be used by students during study. Moreover, the whole campaign was covered on the Deanship’s Twitter account: (ElearningUQU@).