The workshop will cover the main themes of online marketing, which contribute to training the graduates on marketing their skills, products, projects, and entrepreneurial ideas in a professional manner. The workshop will also discuss the self-refinement skills in order to be prepared for the labor market.
At the end of the workshop, the graduates are expected to learn the following:
- The concept of online marketing.
- The different types of online marketing and their special characteristics.
- Elements that combine the online marketing of products and services.
- The impact of online marketing on the marketing mix.
- The strategies and skills of online marketing.
- Tasks of online marketing and obstacles hindering it.
- Successful applications of online marketing.
- Training on the skills of designing an online store.