Umm Al-Qura University

Umm Al-Qura University

Public Relations in the Field of Sports

- 2019/11/15

This book consists of two chapters; the first chapter covers the topic of public relations in terms of its meaning, concept, historical development, and philosophy, as well as the relationship between public relations and other fields.

The second chapter covers the communication process as a method that helps the efforts exerted in public relations and seeks to fulfill their objectives. These points are outlined through the following topics: the meaning and concept of communication, the elements of the communication process, types of communication, communication barriers, and the relationship between communication and human behavior.