The book has eight chapters, representing the scientific and practical steps to building a marketing plan in the sports field. It provides a vision for the general framework of the marketing plan and its important and major items. It also addresses the proposed value of the product and what goods and services mean to the beneficiaries. It also deals with the general market environment and its economic, legal, technical, and demographic factors and the methods of competitor analysis. It presents some ideas about target markets and how to determine market size through market research, as well as market segmentation, the benefits of segmentation, consumer behavior, and the way marketing goals are defined. It also addresses marketing strategies, brand management, the four elements of the marketing mix, and the steps of implementation, control, and monitoring. The book includes a practical, hypothetical experience that represents the practical application of the ideas contained in it.