جامعة أم القرى

جامعة أم القرى

السيرة الذاتية  حسن بياري


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حسن مصطفى محمد بياري

أستاذ مشارك

قسم الدبلومات

الكلية التطبيقية

تواصل

 

المؤهلات

الدكتوراه

‏التسويق

اسم جهة التخرج RMIT University

البلد استراليا

البلد 2018

الماجستير

‏التسويق

اسم جهة التخرج جامعة ليفربول

البلد بريطانيا

البلد 2009

البكالوريوس

‏التسويق

اسم جهة التخرج جامعة الاعمال والتكنولوجيا

البلد المملكة العربية السعودية

البلد 2007

الأبحاث العلمية

The effect of AI on pink marketing: the case of women’s purchasing behavior using mobile applications

مقال في مجلة

FRONTIERS MEDIA SA, Frontiers in Artificial Intelligence, 2024

Role of social media in shaping consumer intentions to buy sustainable quality goods in Saudi Arabia

مقال في مجلة

Center for Quality, University of Kragujevac, Serbia, International Journal for Quality Research, 2024

Neuromarketing: Understanding the effect of emotion and memory on consumer behavior by mediating the role of artificial intelligence and customers' digital experience

مقال في مجلة

Growing Science, Journal of Project Management, 2024

The Impact of Online Word of Mouth (e-WOM) on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market

مقال في مجلة

MDPI, Sustainability, 2024

The two-step cluster analysis of pre-COVID-19 experience and cybersecurity concerns about online education for academic staff in Saudi universities

مقال في مجلة

Science-Gate, International Journal of Advanced and Applied Sciences, 2023

The Relationship between Social Media and the Increase in Mental Health Problems

مقال في مجلة

MDPI, International Journal of Environmental Research and Public Health, 2023

The Effect of Security Information Sharing and Disruptive Technology on Patient Dissatisfaction in Saudi Health Care Services During Covid-19 Pandemic

مقال في مجلة

KSII-KOR SOC INTERNET INFORMATION, KSII Transactions on Internet and Information Systems, 2022

The effect of artificial intelligence and payment flexibility on operational performance: The enabling role of supply chain risk management

مقال في مجلة

Growing Science, Uncertain Supply Chain Management, 2022

The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework

مقال في مجلة

MDPI, Sustainability, 2022

The Sustainable Effect of Artificial Intelligence and Parental Control on Children’s Behavior While Using Smart Devices’ Apps: The Case of Saudi Arabia

مقال في مجلة

MDPI, Sustainability, 2022

Predicting the Saudi Student Perception of Benefits of Online Classes during the Covid-19 Pandemic using Artificial Neural Network Modelling

مقال في مجلة

Web of Science, International Journal of Computer Science and Network Security, 2022

Marketing to competitors’ customers using agent based modelling and simulation driven strategy

مقال في مجلة

WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX, International Journal of Computer Science and Network Security, 2021

Recent E-Commerce Trends and Learnings for E-Commerce System Development from a Quality Perspective

مقال في مجلة

Scopus and Emerging Sources Citation Index, International Journal for Quality Research, 2021

Influence of Social Media On The Effectiveness of Public Health Campaigns Against The Spread of Covid-19

مقال في مجلة

EBSCO, WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX, AD ALTA: Journal of Interdisciplinary Research, 2021

An Empirical Study of How Social Influence Impacts Customer Satisfaction with Social Commerce Sites

مقال في مجلة

Springer, International Conference of Reliable Information and Communication Technology, 2019

The Interaction of Trust and Social Influence Factors in the Social Commerce Environment

مقال في مجلة

Springer, International Conference of Reliable Information and Communication Technology, 2019

The role of trust and its impacts on consumer satisfaction in the context of social commerce

مقال في مجلة

NATIONAL LIBRARY OF AUSTRALIA, Journal for Research on Business and Social Science, 2020

The conceptual framework of the factors influencing consumer satisfaction in social commerce

مقال في مجلة

Journal of Developing Areas, Journal of Developing Areas, 2016

Customer experience in social commerce websites: towards an integrated conceptual framework

مقال في مجلة

Journal of Management Research, Journal of Management Research, 2018

Consumer satisfaction in social commerce: an exploration of its antecedents and consequences

مقال في مجلة

Journal of Developing Areas, Journal of Developing Areas, 2018

الكتب

The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations

2025

المناصب الداخلية السابقة

وكيل كلية المجتمع للتطوير والجودة


2021/08/01 - 2022/01/24

وكيل كلية المجتمع للتطوير والجودة


2021/08/01 - 2021/08/31

رئيس قسم العلوم الادارية والمالية


2019/09/09 - 2021/08/17

وكيل كلية المجتمع بمكة المكرمة


2020/09/20 - 2021/02/03

رئيس قسم العلوم الادارية والمالية


2019/04/14 - 2019/09/08

جار التحميل