قسم الدبلومات
الكلية التطبيقية
The effect of AI on pink marketing: the case of women’s purchasing behavior using mobile applications
FRONTIERS MEDIA SA, Frontiers in Artificial Intelligence, 2024
Role of social media in shaping consumer intentions to buy sustainable quality goods in Saudi Arabia
Center for Quality, University of Kragujevac, Serbia, International Journal for Quality Research, 2024
Neuromarketing: Understanding the effect of emotion and memory on consumer behavior by mediating the role of artificial intelligence and customers' digital experience
Growing Science, Journal of Project Management, 2024
The Impact of Online Word of Mouth (e-WOM) on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market
MDPI, Sustainability, 2024
The two-step cluster analysis of pre-COVID-19 experience and cybersecurity concerns about online education for academic staff in Saudi universities
Science-Gate, International Journal of Advanced and Applied Sciences, 2023
The Relationship between Social Media and the Increase in Mental Health Problems
MDPI, International Journal of Environmental Research and Public Health, 2023
The Effect of Security Information Sharing and Disruptive Technology on Patient Dissatisfaction in Saudi Health Care Services During Covid-19 Pandemic
KSII-KOR SOC INTERNET INFORMATION, KSII Transactions on Internet and Information Systems, 2022
The effect of artificial intelligence and payment flexibility on operational performance: The enabling role of supply chain risk management
Growing Science, Uncertain Supply Chain Management, 2022
The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework
MDPI, Sustainability, 2022
The Sustainable Effect of Artificial Intelligence and Parental Control on Children’s Behavior While Using Smart Devices’ Apps: The Case of Saudi Arabia
MDPI, Sustainability, 2022
Predicting the Saudi Student Perception of Benefits of Online Classes during the Covid-19 Pandemic using Artificial Neural Network Modelling
Web of Science, International Journal of Computer Science and Network Security, 2022
Marketing to competitors’ customers using agent based modelling and simulation driven strategy
WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX, International Journal of Computer Science and Network Security, 2021
Recent E-Commerce Trends and Learnings for E-Commerce System Development from a Quality Perspective
Scopus and Emerging Sources Citation Index, International Journal for Quality Research, 2021
Influence of Social Media On The Effectiveness of Public Health Campaigns Against The Spread of Covid-19
EBSCO, WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX, AD ALTA: Journal of Interdisciplinary Research, 2021
An Empirical Study of How Social Influence Impacts Customer Satisfaction with Social Commerce Sites
Springer, International Conference of Reliable Information and Communication Technology, 2019
The Interaction of Trust and Social Influence Factors in the Social Commerce Environment
Springer, International Conference of Reliable Information and Communication Technology, 2019
The role of trust and its impacts on consumer satisfaction in the context of social commerce
NATIONAL LIBRARY OF AUSTRALIA, Journal for Research on Business and Social Science, 2020
The conceptual framework of the factors influencing consumer satisfaction in social commerce
Journal of Developing Areas, Journal of Developing Areas, 2016
Customer experience in social commerce websites: towards an integrated conceptual framework
Journal of Management Research, Journal of Management Research, 2018
Consumer satisfaction in social commerce: an exploration of its antecedents and consequences
Journal of Developing Areas, Journal of Developing Areas, 2018