CV | Hasan Mustafa Mohammed Beyari | Umm Al-Qura University

Qualifications

الدكتوراه

2018

التسويق

RMIT University | استراليا

الماجستير

2009

التسويق

جامعة ليفربول | بريطانيا

البكالوريوس

2007

التسويق

جامعة الاعمال والتكنولوجيا | المملكة العربية السعودية

Scientific Research

Social commerce: Analysing the integration of e-commerce and social media platforms for direct selling and customer acquisition

2025

مقال في مجلة | Transnational Press London Ltd | Journal of Posthumanism

Applying Green Digital Marketing Initiatives as an Approach to Driving Sustainable Consumer Behavior

2026

ورقة مؤتمر | Springer | International Conference on National Institutions’ Role in Confronting Environmental Risks - Reality and Solutions

Internet of things driven object detection framework for consumer product monitoring using deep transfer learning and hippopotamus optimization

2025

مقال في مجلة | NATURE PORTFOLIO | Scientific Reports

Artificial intelligence’s effect on customer loyalty in the context of electronic commerce

2025

مقال في مجلة | Springer | Journal of Umm Al-Qura University for Engineering and Architecture

Improved chaotic fruit fly optimization with elman neural network based data-driven approach on product reviews classification

2025

مقال في مجلة | ELSEVIER | Alexandria Engineering Journal

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience

2025

مقال في مجلة | MDPI | Behavioral Sciences

Assessing artificial intelligence’s impact on e-customer loyalty in the Saudi Arabian market

2025

مقال في مجلة | FRONTIERS MEDIA SA | Frontiers in Artificial Intelligence

The effect of AI on pink marketing: the case of women’s purchasing behavior using mobile applications

2024

مقال في مجلة | FRONTIERS MEDIA SA | Frontiers in Artificial Intelligence

Role of social media in shaping consumer intentions to buy sustainable quality goods in Saudi Arabia

2025

مقال في مجلة | Center for Quality, University of Kragujevac, Serbia | International Journal for Quality Research

Neuromarketing: Understanding the effect of emotion and memory on consumer behavior by mediating the role of artificial intelligence and customers' digital experience

2024

مقال في مجلة | Growing Science | Journal of Project Management

The Impact of Online Word of Mouth (e-WOM) on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market

2024

مقال في مجلة | MDPI | Sustainability

The two-step cluster analysis of pre-COVID-19 experience and cybersecurity concerns about online education for academic staff in Saudi universities

2023

مقال في مجلة | Science-Gate | International Journal of Advanced and Applied Sciences

The Relationship between Social Media and the Increase in Mental Health Problems

2023

مقال في مجلة | MDPI | International Journal of Environmental Research and Public Health

The Effect of Security Information Sharing and Disruptive Technology on Patient Dissatisfaction in Saudi Health Care Services During Covid-19 Pandemic

2022

مقال في مجلة | KSII-KOR SOC INTERNET INFORMATION | KSII Transactions on Internet and Information Systems

The effect of artificial intelligence and payment flexibility on operational performance: The enabling role of supply chain risk management

2022

مقال في مجلة | Growing Science | Uncertain Supply Chain Management

The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework

2022

مقال في مجلة | MDPI | Sustainability

The Sustainable Effect of Artificial Intelligence and Parental Control on Children’s Behavior While Using Smart Devices’ Apps: The Case of Saudi Arabia

2022

مقال في مجلة | MDPI | Sustainability

Predicting the Saudi Student Perception of Benefits of Online Classes during the Covid-19 Pandemic using Artificial Neural Network Modelling

2022

مقال في مجلة | Web of Science | International Journal of Computer Science and Network Security

Marketing to competitors’ customers using agent based modelling and simulation driven strategy

2021

مقال في مجلة | WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX | International Journal of Computer Science and Network Security

Recent E-Commerce Trends and Learnings for E-Commerce System Development from a Quality Perspective

2021

مقال في مجلة | Scopus and Emerging Sources Citation Index | International Journal for Quality Research

Influence of Social Media On The Effectiveness of Public Health Campaigns Against The Spread of Covid-19

2021

مقال في مجلة | EBSCO, WEB OF SCIENCE CORE COLLECTION: EMERGING SOURCES CITATION INDEX | AD ALTA: Journal of Interdisciplinary Research

An Empirical Study of How Social Influence Impacts Customer Satisfaction with Social Commerce Sites

2019

مقال في مجلة | Springer | International Conference of Reliable Information and Communication Technology

The Interaction of Trust and Social Influence Factors in the Social Commerce Environment

2019

مقال في مجلة | Springer | International Conference of Reliable Information and Communication Technology

The role of trust and its impacts on consumer satisfaction in the context of social commerce

2020

مقال في مجلة | NATIONAL LIBRARY OF AUSTRALIA | Journal for Research on Business and Social Science

The conceptual framework of the factors influencing consumer satisfaction in social commerce

2016

مقال في مجلة | Journal of Developing Areas | Journal of Developing Areas

Customer experience in social commerce websites: towards an integrated conceptual framework

2018

مقال في مجلة | Journal of Management Research | Journal of Management Research

Consumer satisfaction in social commerce: an exploration of its antecedents and consequences

2018

مقال في مجلة | Journal of Developing Areas | Journal of Developing Areas

The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations

2025

Official government website of the Government of Kingdom of Saudi Arabia

Link to official Saudi websites end with edu.sa

Government websites use the HTTPS protocol for encryption and security.

CV

Qualifications

Scientific Research

Books