Effectiveness of using the idea generation strategy (SCAMPER) n improving persuasive communication skills among second-grade secondary female students

Nabila Taher Altonsi¹,   Hanan Hamed Alzibiani²

 ¹Assistant Professor of Curricula and Teaching Methods of Arabic Language, College of Education, Taibah University, [email protected]

 ²Master's degree in Curricula and Teaching Methods of the Arabic Language, Ministry of Education, Administration of Education in Yanbu Governorate, [email protected] 

 Volume:13 | Issue: 3 | Pages: 197-221 | June 2021 | https://doi.org/10.54940/ep16444403 | PDF

Received: 18 August 2020 | Accepted: 6 June 2021

Abstract:

The present study sought to explore the effectiveness of using the idea generation strategy, SCAMPER, in improving persuasive speaking and writing communication skills among second-grade secondary female students in Yanbu Governorate. The sample of the study consisted of 38 students evenly distributed to two groups: an experimental group and a control group. Two tools were used to evaluate persuasive communication skills: the first was a performance test assessing speaking skills, and the second was a written test assessing persuasive writing skills. The tests’ validity and reliability were ensured. The results showed statistically significant differences in favor of the experimental group, which reveals the strategy’s effectiveness in developing the skills in question. The study recommended that Arabic language teachers should receive training before and during their engagement in the teaching experience on the use of modern teaching strategies, including SCAMPER. It is also recommended to include practical situations and activities into the Arabic language courses in general education to develop students’ communication and persuasion skills.

Keywords:

Intuitive contact skills, Teaching language, Scamper Strategy, Secondary Female Students.

How to cite this paper:

Altonsi, N; Alzibiani, H (2021). Effectiveness of using the idea generation strategy (SCAMPER) n improving persuasive communication skills among second-grade secondary female students, Journal of Umm Al-Qura University for Educational and Psychological Sciences, Vol (13), No (2)