Unit Description
The Media Unit at the English Language Institute (ELI) of Umm Al-Qura University serves as a vital bridge connecting the Institute’s academic and community advancements with the wider public through the diverse use of media platforms.
The Unit is tasked with promoting the Institute's academic achievements and maintaining continuous communication among faculty members, students, and the external community by highlighting ELI news, events, and initiatives.
Vision
To enhance social media platforms in a manner that reflects the Institute's commitment to excellence in English language teaching and community service.
Mission
To highlight the Institute's role as a leading entity in education and scientific research, while fostering positive engagement with the community through diverse media platforms.
Objectives
To develop and manage media content that accurately reflects the academic programs and student achievements at the Institute.
To enhance visibility and public engagement through the strategic use of social media and newsletters.
To promote events, workshops, and seminars organized by the Institute to attract a wider audience.
To monitor and analyze media coverage to continuously develop and refine communication strategies.
To train and empower committee members with the latest practices and tools in the field of effective digital communication.
To edit and publish news across social media platforms (X, LinkedIn, WhatsApp) and the Institute's official page on the Umm Al-Qura University website.