A total of 150 students from the Department of Tourism and Hotel Management at the College of Business Administration at Umm Al-Qura University today launched the "Makkah is Life" initiative in cooperation with Makkah Municipality. The initiative, which is the first of its kind in the Saudi Kingdom, aims to revive the largest gardens in Makkah Al-Mukarramah, producing a skillful achievement for lower costs. The initiative aims to realize the ambitious Saudi Vision 2030, and to serve the community. The initiative was widely resonated and welcomed in the Makkan community.

Dr. Ali bin Ahmad Al-Qasim, the General Supervisor of the Initiative and Head of the Department of Tourism and Hotel Management at Umm Al-Qura University, pointed out that public gardens are the most important outings for the people of Makkah. Most of these gardens suffer from the visitors' wanton disregard for the preservation of the gardens' properties.

He further explained that Al-Husayniyyah Park or the "Tourist Park", the name launched by the owners of the initiative, is the largest park in Makkah. The students of the college have recently been working on rehabilitating it by cleaning the park and re-dying it with meaningful colors and graphics which are attractive to children and their families, in addition to placing warning signs that contribute to maintaining the cleanliness of the park and taking care of public property.

He stressed that this initiative is the first of its kind in the Saudi Kingdom, and aims to improve the gardens of the Holy City of Makkah by developing a model to be submitted to Makkah Municipality that can be replicated in the other gardens of Makkah.