Objectives:
•     To create an attractive educational environment that stimulates creativity and excellence.
•    To promote the efficiency of the colleges and supporting deanships affiliated to the Vice Presidency.
•     To offer leading academic programs that meet Total Quality Standards (TQS).
•    To promote academic communication amongst University units as well as with other institutions outside the University.
•    To establish effective partnerships with community institutions in such a manner which serves labor market.
•    To adopt undergraduate admission criteria aiming to attract distinguished students.