• To create an attractive educational environment that stimulates creativity and excellence.
• To promote the efficiency of the colleges and supporting deanships affiliated to the Vice Presidency.
• To offer leading academic programs that meet Total Quality Standards (TQS).
• To promote academic communication amongst University units as well as with other institutions outside the University.
• To establish effective partnerships with community institutions in such a manner which serves labor market.
• To adopt undergraduate admission criteria aiming to attract distinguished students.