Abdullah Ahmad Aljaser*
Assistant Professor of Educational Administration, Umm Al-Qura University, Makkah, Saudi Arabia
Volume: 16 | Issue: 3 | Pages: 260-277 | September 2024-|-https://doi.org/10.54940/ep21745058-|-PDF
Received:-23/5/2023-|-Revised:-13/6/2023-|-Accepted:-15/6/2023
*Corresponding Author: [email protected]
Abstract
The study aimed to reveal the reality of marketing academic programs at the Applied College at Umm Al-Qura University, in addition to revealing the presence of statistically significant differences between the average responses of the study sample on the dimensions of marketing academic programs that are attributed to the following variables: gender, academic specialization, program type, To achieve the objectives of the study, the descriptive survey method was used, as the sample consisted of (350) male and female students, and the questionnaire was used, which consisted of (36) phrases that measure (6) areas for marketing academic programs, which are the product: study programs, and the price: (tuition fees). place (educational environment), individuals, promotion, physical environment (facilities and equipment) and processes (admission and registration). It was high in the dimensions (operations, personnel, programs, and location), and its averages ranged from (3.72-3.54), while the two dimensions (price and physical environment) appeared average, amounting to (3.22, 3.02). As It was found that there are differences in the two dimensions of fees and place in favor of paid programs.
Keywords
Marketing Academic Programs, Applied College, Umm Al-Qura University.
How to Cite
Aljaser, A. (2024) Marketing Academic Programs at the Applied College at Umm Al-Qura University,-Journal of Umm Al-Qura University for Educational and Psychological Sciences, 16(3),-260-277.-https://doi.org/10.54940/ep21745058
License
1658-8177/© 2024-by the Authors. Published by-J. Umm Al-Qura Univ. for Edu. and Psychological Sci.-This is an open-access article distributed under the terms and conditions of thehttps://creativecommons.org/licenses/by-nc/4.0/-