Umm Al-Qura University, represented by the Customer Care Center, participated in the first forum of the ‘Tawasul Electronic Service’. The forum was organized by Taif University last Wednesday, under the supervision of the Ministry of Education and with the participation of the Customer Care Centers at the universities of the Saudi Kingdom.

The Acting Director of the Customer Care Center at Umm Al-Qura University, Mr. Naseer Al-Sharif, presented the center’s achievements during the COVID-19 pandemic and the efforts it has made to contain the crisis. In this context, the center has activated all means of communication and provided open channels to serve the customers and beneficiaries at all levels, with the aim of achieving smart communication and keeping the educational system operational while providing outstanding and easy-to-use services. He praised the interest of the UQU President, Prof. Moaddi bin Muhammad Aal Madh-hab, and his continuous support for the center in order to achieve its goals which are aligned with the university's plans and the aspirations of the Ministry of Education.

The forum included a presentation on the efforts of the Customer Care Centers at the participating Saudi universities by introducing the related initiatives and achievements. The forum further highlighted the centers' effective role in improving the mental image of the university through its relationship with its internal and external audience. This is within the framework of the application of smart communication and activating its services in order to achieve integration of work between the Ministry of Education and university education institutions.

On his part, the General Supervisor of the General Administration of Institutional Communication, Dr. Fouad Buqas, stressed the importance of exchanging common experience to improve the scope of work and bridge the beneficiaries' communication with service providers. This will reflect positively in making the institutional communication role at educational institutions a success.

Within the framework of the importance of developing various communication services, benefiting from experience, and improving the quality of the communication roles, a delegation from the Customer Care Center at Taif University previously visited Umm Al-Qura University. The aim of the visit was to discuss ways to promote development and to exchange experience regarding the challenges that the center faced during the COVID-19 pandemic.