The Media Department at Umm Al-Qura University launched the "Health Etiquette" initiative to raise awareness of the importance of public health, considering that health awareness in its various forms and practicing it as a type of etiquette. The initiative emphasizes the importance of the integrative role among the various sectors to educate the community on Coronavirus "COVID-19", in solidarity with the great efforts of the concerned authorities, in the forefront of which is the Ministry of Health, to reduce the spread of the virus and educate the community.

The Head of the Media Department at Umm Al-Qura University, Dr. Salim Urijah, explained that, based on the role of Umm Al-Qura University and the Media Department towards participating in confronting COVID-19, the department launched this campaign in support of health awareness. It is regarded as a cultural tide that will continue even after the end of this pandemic, in order for the community to gain cultural awareness on interpersonal dealings and personal hygiene that contribute to limiting the spread of many diseases.

He added that the campaign was launched by the postgraduate students in the Media Department out of their belief in their educational and academic role in community service during the present circumstances facing various parts of the world. He stressed that the department does not hesitate to support the community, and that it has offered many contributions in this respect of which it is proud.

About the idea of the campaign, the professor of the course 'Ceremony and Protocol', Dr. Faisal Al-Shimairi, stated that it arose on the part of the university and its students due to their good estimation and their sensing the great role that "health heroes" play in these circumstances. He added that the campaign aimed to contribute to the promotion of the great efforts provided by the Saudi Kingdom in constantly working to contain the COVID-19 and limit its spread. It also aimed to treat the infected by raising awareness of the "Health Etiquette", which should be followed by the Saudi people and residents. This is for each individual to fulfill their role as a matter of social responsibility, in order to promote healthy behavior appropriate to the current situation.