Lucidya, one of Wadi Makkah's a high-tech startups which is a location-based social media analytics and monitoring tool, announced that it signed an agreement to establish strategic partnership with Twitter.

Under the agreement the Saudi startup would have access to Gnip, the world's largest provider of social data which was acquired by Twitter in April 2014. Lucidya, the only in the Arab World among few number of companies worldwide, can provide this huge volume of data. It would enjoy services provided by Gnip to provide more precise social media data (especially Twitter).

The partnership is a step to make all social data published by twitter available since inception in 2006. The agreement is expected to boost Lucidya's ability as one of the fastest and most powerful social media analytics and monitoring tools.

Co-founder and CEO of Lucidya Eng. Abdullah Asiri voiced happiness for inking the agreement as a step to improve the company's position, adding it is one of the best around the world that provides huge volume of data since establishment of Twitter in 2006.

He added: "This agreement would help in providing distinguished professional solutions for clients to assist them analyzing target markets and audience in addition to monitoring the reputation of partners and analyzing marketing campaigns via digital platforms."

In the same context, Co-founder and Head of the Marketing and Business Development Department Hatem Al Kamely said: "Lucidya has confidently taken a new step on way to provide a value-added products in the Arab market which is short of such social data analytics tools.

There are more than 500 analytics tools established around the world." Al Kamely extended thanks to Wadi Makkah, Chairman Dr. Bakri Bin M'atoog Bin Bakri Assas and Deputy Chairman Dr. Nabil bin Abdul Qader Koshak on their support.

Lucidya is a Wadi Makkah's startup that developed a patented big spatial swift data search engine. It provides a unique digital system for precise and real-time social data analysis. The analysis is based on geography and language factors that assist companies in the decision taking processes depending on the target-market analysis, trade mark performance monitoring, marketing campaign measurement metrics along with other services.