On Sunday, 26 Rajab, 1440 A.H., the Accounting Department at Jamoum organized a student activity entitled "e-Marketing" on the subject of marketing assets.
The students discussed methods of marketing through social media (Instagram, Twitter, and Snapchat) and investigated the behavior of electronic consumers by testing them on the college students. They also highlighted the difference between traditional and electronic marketing, and the most prominent platforms providing accredited certificates in the field of e-Marketing. A group of participants also discussed the craze of buying famous brands among some students.
Ms. Huda Al Ahmadi supervised the students as they presented the activity, which was attended by the Deputy Head of the Accounting Department, Dr. Ruaa Makki. In addition, the activity attracted the interest of students and faculty members from various departments.
