Umm Al-Qura University

Umm Al-Qura University

Consultant: Dr. Tahar Lazhar Al-Habib Al-Tahar Ayed

- 2019/08/20

Dr. Tahar Lazhar Ayed

  • Assistant Professor at the College of Business Administration - Umm Al-Qura University, and the Graduate School of Commerce, Sfax, Tunisia in the specialization of Entrepreneurship, Business Analysis and Strategies - Postgraduates studies at UQAM, Montreal, Canada, and Al-Manar University, Tunisia.
  • Chair of the Quality Unit, Department of Marketing, College of Business Administration, Umm Al-Qura University.
  • Marketing consultant at Institute of Consulting Research and Studies, Umm Al-Qura University (2016-2018).
  • Associate Researcher in Entrepreneurship at Sorbonne University, France, (2017 AD – Present).
  • Researcher at Al-Muallim Bin Laden Chair for Creativity and Entrepreneurship (Research: A Field Study on the Entrepreneurial Intention of the Students at UQU).

Key Advisory Expertise: 

  • More than ten years of experience in consulting for national and international companies in marketing, project feasibility studies, business analysis, and strategic planning.
  • Chair of the feasibility study for the Privatization of the Energy Sector Project in Hydro Quebec Institute, Montreal, Canada, 2000-2002 AD.
  • Management framework consultant for global firms including the supervision of the Marketing Department at CFH Security, Montreal, Canada, and of feasibility study of a partnership project between the two companies: CFH Security, Montreal, Canada, and Strike First, Toronto, Canada, 2000 – 2004 AD.
  • Consultant and trainer at a Canadian-Tunisian consulting and training office, 2004-2006 AD.
  • More than 15 years of experience in training, including:
  • Training postgraduate students and academic staff in marketing behavior, marketing strategies, business and data analysis, and research methodology.
  • Training commercial representatives from Canadian, Tunisian, and Saudi companies in the art of marketing communication, market access plans, and project feasibility studies.
  • Researcher member in several research projects in partnership between international universities.
  • Publishing several books and scientific articles in international refereed journals.