Umm Al-Qura University
Consultant: Dr. Tahar Lazhar Al-Habib Al-Tahar Ayed
![](https://drive.uqu.edu.sa/_/icrs/images/mostashar/%D8%AF_%20%D8%A7%D9%84%D8%B7%D8%A7%D9%87%D8%B1%20%D8%A7%D9%84%D8%A3%D8%B2%D9%87%D8%B1%20%D8%B9%D9%8A%D8%A7%D8%AF.png)
Dr. Tahar Lazhar Ayed
- Assistant Professor at the College of Business Administration - Umm Al-Qura University, and the Graduate School of Commerce, Sfax, Tunisia in the specialization of Entrepreneurship, Business Analysis and Strategies - Postgraduates studies at UQAM, Montreal, Canada, and Al-Manar University, Tunisia.
- Chair of the Quality Unit, Department of Marketing, College of Business Administration, Umm Al-Qura University.
- Marketing consultant at Institute of Consulting Research and Studies, Umm Al-Qura University (2016-2018).
- Associate Researcher in Entrepreneurship at Sorbonne University, France, (2017 AD – Present).
- Researcher at Al-Muallim Bin Laden Chair for Creativity and Entrepreneurship (Research: A Field Study on the Entrepreneurial Intention of the Students at UQU).
Key Advisory Expertise:
- More than ten years of experience in consulting for national and international companies in marketing, project feasibility studies, business analysis, and strategic planning.
- Chair of the feasibility study for the Privatization of the Energy Sector Project in Hydro Quebec Institute, Montreal, Canada, 2000-2002 AD.
- Management framework consultant for global firms including the supervision of the Marketing Department at CFH Security, Montreal, Canada, and of feasibility study of a partnership project between the two companies: CFH Security, Montreal, Canada, and Strike First, Toronto, Canada, 2000 – 2004 AD.
- Consultant and trainer at a Canadian-Tunisian consulting and training office, 2004-2006 AD.
- More than 15 years of experience in training, including:
- Training postgraduate students and academic staff in marketing behavior, marketing strategies, business and data analysis, and research methodology.
- Training commercial representatives from Canadian, Tunisian, and Saudi companies in the art of marketing communication, market access plans, and project feasibility studies.
- Researcher member in several research projects in partnership between international universities.
- Publishing several books and scientific articles in international refereed journals.