Dr. Tahar Lazhar Ayed

• Assistant Professor at the College of Business Administration - Umm Al-Qura University, and the Graduate School of Commerce, Sfax, Tunisia in the specialization of Entrepreneurship, Business Analysis and Strategies - Postgraduates studies at UQAM, Montreal, Canada, and Al-Manar University, Tunisia.
• Chair of the Quality Unit, Department of Marketing, College of Business Administration, Umm Al-Qura University.
• Marketing consultant at Institute of Consulting Research and Studies, Umm Al-Qura University (2016-2018).
• Associate Researcher in Entrepreneurship at Sorbonne University, France, (2017 AD – Present).
• Researcher at Al-Muallim Bin Laden Chair for Creativity and Entrepreneurship (Research: A Field Study on the Entrepreneurial Intention of the Students at UQU).

Key Advisory Expertise: 

• More than ten years of experience in consulting for national and international companies in marketing, project feasibility studies, business analysis, and strategic planning.

• Chair of the feasibility study for the Privatization of the Energy Sector Project in Hydro Quebec Institute, Montreal, Canada, 2000-2002 AD.
• Management framework consultant for global firms including the supervision of the Marketing Department at CFH Security, Montreal, Canada, and of feasibility study of a partnership project between the two companies: CFH Security, Montreal, Canada, and Strike First, Toronto, Canada, 2000 – 2004 AD.
• Consultant and trainer at a Canadian-Tunisian consulting and training office, 2004-2006 AD.
• More than 15 years of experience in training, including:

• Training postgraduate students and academic staff in marketing behavior, marketing strategies, business and data analysis, and research methodology.
• Training commercial representatives from Canadian, Tunisian, and Saudi companies in the art of marketing communication, market access plans, and project feasibility studies.
• Researcher member in several research projects in partnership between international universities.
• Publishing several books and scientific articles in international refereed journals.