The academic staff member in the Department of Media, Dr. Salim Uraijah, revealed the strategic foundations for the successful and effective appearance of leaders in government sectors by reviewing the optimal mechanism for dealing with institutional and social media as well as enhancing verbal and motor skills. He also tackled media crisis management controls and how to deal with them along with the appropriate time to appear in the media, if called to do so by the leading official of the media organization itself.

This took place in a training course presented by Dr. Salim Uraijah entitled, “Media Appearance of Leaders”, for the leaders of the Technical and Vocational Training Corporation (TVTC). This event, which lasted for two days, was held at the headquarters of the Higher Institute of Paper and Industrial Technologies in Jeddah, under the auspices of His Excellency the Governor, Dr. Ahmad Al-Fuhaid, and in the presence of his deputy, Dr. Abdullah Aal Marzuq.

During the course, Dr. Uraijah reveiwed a number of local and international models that represent the effective appearance of a leader, which raises the level of presence and performance of leaders in various media, thereby changing any negative perceptions of the entity in front of its target audience. He also reviewed a number of examples and tools that can be used during crises to analyze the level of the crisis and how to deal with it.