Umm Al-Qura University, represented by the University Medical Center, held an awareness campaign entitled, "The Secret of a Beautiful Smile", in conjunction with "The Gulf Week for Boosting Oral and Dental Health". The aim of the campaign was to increase awareness among the female students and affiliates on the importance of oral and dental health, methods of keeping teeth clean, and preventing tooth decay.

The campaign was launched under the supervision of the Assistant Director of the University Medical Center, Dr. Thurayya Al-Tayyib, in the presence of the female affiliates of the medical center, including the health practitioners and university affiliates. The event was held in Al-Jawhara Hall, in full application of the necessary precautions.

The Consultant of Restorative Dentistry in the University Medical Center, Dr. Tahani Al-Jamal, said the center holds the responsibility of educating the female affiliates and students of the university on the importance of giving the needed attention to their oral and dental health as an integral part of the health of the body. She also urged them to regularly visit the doctor every six months.

The campaign included a visual presentation about the importance of giving the needed attention to oral and dental health and its methods. Moreover, the presentation explained the importance of eating healthy and balanced food, the symptoms and prevention of gingivitis, the benefits of saliva, mouth ulcers and their dangers, how to reduce and prevent bad breath, causes and treatment of bad breath, effects of smoking on dental health, and the impact of stress and psychological pressure on oral and dental health.

An electronic Blog was also included in the campaign to present the scientific and health material by showing a video, in addition to tips, advice, and information on the electronic account of the medical center to provide the preventive and health services for the community, in line with the national visions.