The Institute of Consulting Research and Studies at Umm Al-Qura University launched the Sport Quality and Excellence Diploma, which aims to implement quality standards and institutional excellence in the field of sports management, to enhance the capabilities of the organizations operating in the field to measure their performance via the applicable performance indicators, and to contribute to qualifying the sports facilities to obtain accreditation in quality and institutional excellence. This is achieved by harnessing and applying the best practices that contribute to improving performance, particularly when applying quality standards to develop strategic plans for sports organizations and to define the goals that they seek to achieve. The diploma also edifies the students on the applicable quality standards in sports media and the principles of international sports law, and contributes to strengthening the role of public relations in achieving their communication and marketing objectives in the sports field.

The diploma includes 12 training sessions, covering a total of 42 hours and lasting for two continuous months, and will be presented by a group of trainers and academics specialized in the field of quality and physical education, in order to cover the diploma's themes on sports quality by competent experts in both fields. During the study, the concept of quality in the sports sector will be successfully addressed, being applicable to all sectors, just as the Institute of Consulting Research and Studies successfully achieved the same in the Media Quality Diploma. The institute has embarked on this project in order to seek to promote the culture and application of quality standards in various sectors, implementing the ambitious vision of the Custodian of the Two Holy Mosques, King Salman bin Abdul-Aziz Al Saud (may Allah protect him), for the Kingdom of Saudi Arabia to become a global model in the quality of its services and products.

The first executive diploma meetings will start on Sunday, 17 Safar, 1442 A.H., Allah willing, and will continue until Thursday, 18 Rabi` Al-Awwal, 1442 A.H. After completing the diploma with its theoretical and practical requirements, the student will obtain a certificate approved by the Institute for Consulting Research and Studies at Umm Al-Qura University.

The themes of the diploma cover various fields, including the application of quality standards in sports management according to ISO-9001 specifications, and the efficient and effective transfer of sports knowledge and skills in accordance with the ISO-30401 specifications. This is in addition to highlighting sports media strategies; institutional planning; recent trends in advertising and public relations; economics, investment, and privatization in the field of sports; as well as sports law and corporate governance of sports institutions.

His Excellency the Dean of the Institute of Consulting Research and Studies , Dr. Ali bin Muhammad Al-Sha`iri, added that the Sport Quality and Excellence Diploma is one of the diplomas provided by the institute within the framework of enhancing and developing the students' skills, knowledge, and professional achievements in line with the requirements of the labor market, which leads to enhancing career opportunities.