Under the sponsorship of the UQU President Dr. Bakri bin M'atooq bin Bakri Assas, Umm Al-Qura University represented by College of D'awa and Islamic Theology will organize the Call to Allah Exhibition in the period from Sunday Jumada Al-Oula 29, up to Thursday Jumada Al-Thania 3, 1438 H, with the participation of twenty eight D'awa institutions representing various D'awa and scientific sectors in Makkah. The exhibition will take place at King Saud Hall at the university campus in Abdyia.  

The exhibition is aimed at achieving various objectives including;  introducing of D'awa institutions and showing their efforts in the field of D'awa in Makkah,  uplifting of coordination, cooperation and expertise exchange between D'awa institutions, achieving partnerships between these institutions, besides highlighting successful D'awa experiments and means in addition to giving attention to D'awa methods and mechanisms.