The day before yesterday, Umm Al-Qura University started to receive requests for registration in the Quality and Distinction Diploma in Media and Institutional Communication and Its Crisis Management Role, which will be held remotely. Registration will start on 4 Shawwal, 1441 A.H., and the program will be launched on 16 Shawwal. The study will last for two months and include 38 hours, 5 of which will be allocated to the applied graduation project. The program will be held with the participation of a group of lecturers specialized in media, from inside and outside the university.
This executive diploma, which will be organized by the Institute of Consulting Research and Studies in cooperation with the Deanship of E-Learning and Distance Education via Webex, aims to prepare professional practitioners in media tools and institutional communication administration, according to quality and distinction standards. The program also aims to enable the practitioners to master the best global practices in crisis management. The themes of the program target managers and graduates of the departments of media, institutional communication, and public relations, as well as media practitioners and those interested in the field of media.
The diploma will include the strategies of institutional communication and quality in the practices and protocols of public relations, and the study of occupational safety and security, crisis management and social responsibility in media, according to international quality and safety standards. In addition, the program will tackle the application of governance and strategies of dealing with variables, as well as the presentation of the best practices of Saudi media figures.