Umm Al-Qura University

Umm Al-Qura University

Zawaya Media Exhibition at UQU Presents 10 Movies

The activities of Zawaya Media Exhibition and Forum presented more than 200 movies, press reports and public relations protocols during the period from 12 to 13 Sha`ban 1440 A.H., as part of the training programs of the Department of Mass Communication at the UQU College of Social Sciences, which was held in the outer courtyard of Al-Jawhara Hall.

The Vice President for Educational Affairs, Dr. Abdul-Aziz bin Rashad Suruji, launched the activities of the exhibition in the presence of the Dean of the College of Social Sciences, Dr. Adnan Al-Harbi, the Dean of the College of Designs, Dr. Hisham Maghrabi, and the Head of the Mass Communication Department, Dr. Salim Urijah. He praised the media outcomes of the academic and educational programs of the mass communication department.

The Dean of the College of Social Sciences, Dr. Adnan Al-Harbi, said the media contents of the exhibition are the fruit of the continuous effort exerted by the male and female academic staff, and the high qualifications and skills taught to the students of the department.

Dr. Salim Urijah pointed out that these works are the outcome of two semesters of field training programs, amounting to 200 products, as follows: 78 e-murals, 10 movies, 12 advertisements, 8 virtual media programs, in addition to 78 print-outs, ranging from reports, brochures, journals, posters, and brochures, two investigative visual reports (motion graphics), and 9 e-magazines.

The Vice President of Umm Al-Qura University for Female Student Affairs, Her Excellency Dr. Sarah bint Omar Al-Khuli, inaugurated the scientific meeting of the Zawaya Exhibition in the presence of Her Excellency the Dean of University Studies for Girls, Dr. Hala bint Sa`id Al-Amoudi, and the Vice Dean of the College of Social Science, Dr. Khuloud Al-Thubaiti. In the meeting, 6 work papers were discussed which tackled the Arab media and the content industry, under the title, "The Arab Media Between Professionalism and Commitment". The themes of the topic covered the problems of dependency in the current Arab media content, the concepts of the new digital media and how to make use of them in serving Arab issues, and the ability of the media channels to develop the efficiency of their workers and the sustainability of their qualifications.

Dr. Sarah Al-Khuli said, "The media has accompanied man since the dawn of history with ideas and patterns suitable for the existing phase, concerning the instruments used and performing in public, especially with regard to the news which covers matters of importance to human life at any one time." She quoted the natural inscriptions and reports from the general public.

The Deputy Head of the Media Department in the female section, Dr. Enaam Shu`aibi, said the exhibition embodied the outcomes of the female students of the department, and highlighted their skills and creativity in the fields of "public relations, journalism, radio and TV", through the brochures, annual reports, posters, publications, and the production of visual and audio media as documentaries, awareness-raising programs, visual advertisements, elocution techniques, acoustics, and radio programs.

The participants confirmed the importance of making use of their abilities to create an innovative content industry that keeps pace with the virtual reality, develop the media in line with modern media trends, employ technology to develop performance, and qualify workers in line with the external standards related to the status and reputation of the media establishment.