Al-Muallim Muhammad Bin Laden Chair for Creativity and Entrepreneurship at Umm Al-Qura University organized a scientific symposium entitled, 'Spotlights on Entrepreneurship' at Wadi Makkah Technology Company, at the university campus in Al-Abdiyyah on Monday, 11 Rajab, 1440 A.H. The symposium was attended by a group of experts and researchers in this field.

The Professor of Entrepreneurship, the Vice Dean of Prince Muhammad bin Salman College for Business Administration and Entrepreneurship for Academic Affairs, Dr. Pablo de Holan, pointed out the role of neuroscience in entrepreneurship. This contributes in helping researchers understand the mind and intellectual dimensions of the entrepreneur, and how he takes different decisions. He indicated that tools and techniques used in this science are a suitable option for the study of cognitive and emotional aspects of entrepreneurship.

The Vice Dean for Executive Learning at Prince Muhammad bin Salman College for Business Administration and Entrepreneurship, Dr. Azzam Al-Rumi, stressed the importance of entrepreneurship in the economic sector, especially in the developing countries. After that, he tackled the factors that enable Saudi woman to establish her successful entrepreneurial company.

The symposium ended with a working paper offered by the Advisor of Al-Muallim Muhammad Bin Laden Chair for Creativity and Entrepreneurship, the Associate Professor of Strategic Management at the University of Texas, United States of America, Dr. Liliana Pérez-Nordtvedt. She presented modern studies in this regard and stressed the importance of seizing entrepreneurial opportunities. She urged entrepreneurs to foster their powers of observation and be more mindful of the surrounding environment, if they desire to achieve success. She concentrated on the role of social capital, the type of relations that the entrepreneurs enjoy, and the entrepreneurial factors that affect the establishment of successful startups.

The Professor of the Chair, Dr. Mahmoud Falattah, indicated that the symposium comes within the activities of the academic chair to create an entrepreneurial environment in research and scientific fields, in a way that goes in line with Saudi vision 2030. He praised the support of His Excellency the President of Umm Al-Qura University, Prof. Abdullah Bafail, toward the academic chair, and his keenness to activate the role of an entrepreneurial and creative environment in the university.