Official government website of the Government of Kingdom of Saudi Arabia
Link to official Saudi websites end with edu.sa

All links to official educational websites in the Kingdom of Saudi Arabia end with sch.sa or edu.sa

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Layla Hodaed Salah Alsheikh
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Layla Hodaed Salah Alsheikh
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Layla Hodaed Salah Alsheikh

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Qualifications

الدكتوراه

2014

التسويق

جامعة بوترا الماليزية | ماليزيا

الدكتوراه

2014

التسويق

جامعة بوترا الماليزية | ماليزيا

الماجستير

2007

الإدارة العامة

جامعة الملك عبدالعزيز | المملكة العربية السعودية

البكالوريوس

2001

الحاسب الآلي

جامعة الملك عبدالعزيز | المملكة العربية السعودية

Scientific Research

Unleashing repurchase behavior: a moderated mediation model of brand credibility, trust in AI recommendation systems and market turbulence

2026

مقال في مجلة | Inderscience Enterprises Ltd. | International Journal of Technology Marketing

More

Mediating Role of Source Quality, Source Credibility, Source Attractiveness on the Relationship between Social Media Influencer and Desire to Travel

2025

مقال في مجلة | IFERP | Empirical Economics Letters

Health-awareness of Saudi Consumers and its Mediating Impact on The Effect of Marketing Mix Strategy on Purchasing Food Online during COVID-19

2025

مقال في مجلة | المنظمة العربية للتنمية الإدارية | Arab Journal of Administration

The impact of surprise guerilla marketing on customer behavior

2024

مقال في مجلة | BUSINESS PERSPECTIVES | Innovative Marketing Journal

Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?

2023

مقال في مجلة | IGI Global | International Journal of Customer Relationship Marketing and Management