Official government website of the Government of Kingdom of Saudi Arabia
Link to official Saudi websites end with edu.sa

All links to official educational websites in the Kingdom of Saudi Arabia end with sch.sa or edu.sa

Government websites use the HTTPS protocol for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority under number:

20250417892
Laila Hudayd Salah Al-Sheikh
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Laila Hudayd Salah Al-Sheikh
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Laila Hudayd Salah Al-Sheikh

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Qualifications

الدكتوراه

2014

التسويق

جامعة بوترا الماليزية | ماليزيا

الدكتوراه

2014

التسويق

جامعة بوترا الماليزية | ماليزيا

Scientific Research

Mediating Role of Source Quality, Source Credibility, Source Attractiveness on the Relationship between Social Media Influencer and Desire to Travel

2025

مقال في مجلة | IFERP | Empirical Economics Letters

Health-awareness of Saudi Consumers and its Mediating Impact on The Effect of Marketing Mix Strategy on Purchasing Food Online during COVID-19

2025

مقال في مجلة | المنظمة العربية للتنمية الإدارية | Arab Journal of Administration

The impact of surprise guerilla marketing on customer behavior

2024

مقال في مجلة | BUSINESS PERSPECTIVES | Innovative Marketing Journal

Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?

2023

مقال في مجلة | IGI Global | International Journal of Customer Relationship Marketing and Management