Hamdah Abdullah Alfaraidy
Associate Professor of Social Work, College of Humanities and Social Sciences, Princess Nourah bint Abdulrahman University, Saudi Arabia.
Volume: 17 | Issue: 1 | Pages: 139-154 | March 2025 | https://doi.org/10.54940/ss32438049 | PDF
Received: 11/02/2025 | Revised: 22/02/2025 | Accepted: 24/02/2025
Corresponding Author: [email protected]
Abstract
The current research paper aimed to highlight the activation of the role of strategic planning in improving the smart management of pilgrim crowds in light of Saudi Vision 2030. Accordingly, the paper sought to assess the current state of strategic planning's role in enhancing smart management of pilgrim crowds under Saudi Vision 2030, identify the main challenges limiting the effectiveness of strategic planning in this area, and propose mechanisms to activate the role of strategic planning in improving the smart management of pilgrim crowds. The research employed a descriptive approach, and the researcher applied a survey to a sample of employees working within the Hajj and Umrah system in the Kingdom of Saudi Arabia. The results indicated a moderate level of agreement regarding the current role of strategic planning in enhancing the smart management of pilgrim crowds under Vision 2030. Similarly, the sample showed a moderate level of agreement on the presence of challenges hindering strategic planning from playing its role effectively. However, there was a high level of agreement on mechanisms to activate the role of strategic planning in improving smart management. The research concluded with several recommendations, the most important of which is conducting an annual review of the strategic plan to ensure the achievement of its objectives, using follow-up models to identify deviations, their levels, and ways to address them, and implementing corrective actions through alternative plans.
Keywords
Strategic Planning – Smart Management – Crowd Management – Pilgrims – Saudi Vision 2030
How to Cite
Alfaraidy, H. (2025). Mechanisms for Activating the Role of Strategic Planning in Improving the Smart Management of Pilgrim Crowds in Light of Saudi Vision 2030. Journal of Umm Al-Qura University for Social Sciences, Vol17(1), pp139-154. https://doi.org/10.54940/ss32438049
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