Abstract

Objective of the study: The study aims to clarify the role of social responsibility for public relations in facing crises in the Kuwaiti civil defense sector. The problem of the study: revealing the social responsibility of public relations in the Kuwaiti civil defense sector in the face of crises related to the conditions of nature, the disasters that may be exposed, the problems related to the human element, the lack of environmental sanitation and the role of the civil defense sector in facing these crises.
Study methodology: This study is one of the descriptive analytical studies, which was applied to the selection of a representative sample of some public relations publications in the Kuwaiti civil defense sector. Language and the use of these tools in the face of crises.
Study community: The study community is represented in the Kuwaiti civil defense sector. The researcher relied on a sample of the sector’s publications that could be obtained. The available sample of the study is the analysis of 5 booklets and 3 brochures representing a safety guide for civil defense emergencies and guiding instructions for early attention to achieve the safety of citizens.
Results of the study: The study reached many results, including the commitment of the public relations publications of the Kuwaiti civil defense to social responsibility by providing theoretical and practical advice and advice that must be followed to confront natural or human disasters and urging the public to adopt voluntary social work.
Recommendations: It is necessary to update the public relations publications in terms of the published topics periodically, without prolonging the period between the update and the other. Training those in charge of designing and issuing public relations publications to use the latest design programs to keep pace with the developments of the times.
- Conducting a periodic and sequential analysis of the public relations publications in the civil defense sector, knowing the priorities of attention and addressing the shortcomings in the following preparations based on the reflection of the communication message on the receiving audience.
- The necessity of diversifying the persuasive methods to make an impact and effectively persuade the public to achieve societal safety.

Keywords

ٍٍSocial responsibility - public relations - facing crises - Kuwaiti civil defense.

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