Official government website of the Government of Kingdom of Saudi Arabia
Link to official Saudi websites end with edu.sa

All links to official educational websites in the Kingdom of Saudi Arabia end with sch.sa or edu.sa

Government websites use the HTTPS protocol for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority under number:

20250417892
Aisha Yahya Abdulrahman Muthaffar
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Aisha Yahya Abdulrahman Muthaffar
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Aisha Yahya Abdulrahman Muthaffar

CV

Qualifications

الدكتوراه

2024

تقنيات التسويق والابتكار

جامعة نيوكاسل الاسترالية | استراليا

الدكتوراه

2023

تقنيات التسويق والابتكار

جامعه نيوكايل الاسترالية | استراليا

الماجستير

2017

التسويق

جامعة كوينزلاند للتكنولوجيا | استراليا

Scientific Research

From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys

2024

مقال في مجلة | International Journal of Information Management | International Journal of Information Management

أكثر

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

2023

مقال في مجلة | ELSEVIER SCI LTD | Journal of Retailing and Consumer Services

أكثر

Achievements

The 2023 Newcastle Business School Higher Degree by Research Excellence Best Publication