Designer and Quotation Initiative Posters have been used for the purpose of marketing for a long time, being used to inform the audience of news, upcoming events, elections and announcements before the appearance of newspapers. Even when posters were first produced for marketing, it was important to create them so as to attract the attention of the target people, taking into consideration the elements that help create an effective poster. In the field of medicine, the main element for a poster is the visual one. Designers should take into consideration the target audience and the purpose of the poster. They should also decide whether they will use an image or an illustration, or both.