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Main
UQU Programs
Marketing

Strategic Marketing

MA4113
3 hours English

Strategic Marketing

Strategic Marketing
MA4109 Marketing Research
3 hours One requisite
1 Marketing in Today’s Economy
2 Strategic Marketing Planning
3 Collecting and Analyzing Marketing Information
4 Developing Competitive Advantage and Strategic Focus
5 Customers, Segmentation, and Target Marketing
6 The Marketing Program
7 Branding and Positioning
8 Ethics and Social Responsibility in Marketing Strategy
9 Marketing Implementation and Control
10 Developing and Maintaining Long-Term Customer Relationships
1.1 Mapped to: K1

Recall and explain key marketing concepts, tools, and approaches to address marketing challenges in today’s fast-changing world.

Teaching Strategy Lecture, Mutual Teaching, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
1.2 Mapped to: K2

Describe the role and functions of marketing in achieving organizational goals.

Teaching Strategy Lecture, Mutual Teaching, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
1.3 Mapped to: K3

Apply marketing theories theories and market research data to develop evidence-based marketing strategies.

Teaching Strategy Lecture, Problem Solving, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
2.1 Mapped to: S1

Analyze internal and external marketing environments to identify opportunities and challenges for strategic decision-making.

Teaching Strategy Lecture, Problem Solving,
Assessment Methods Assignments, Quizzes, Case Study Analysis
2.2 Mapped to: S2

Evaluate contemporary marketing practices to propose solutions that address current market dynamics.

Teaching Strategy Lecture, Discussion, Mutual Teaching
Assessment Methods Assignments, Quizzes, Case Study Analysis
2.3 Mapped to: S3

Demonstrate effective communication and problem-solving skills using appropriate technologies to design and implement marketing strategies.

Teaching Strategy Lecture, Discussion, Mutual Teaching
Assessment Methods Assignments, Quizzes, Case Study Analysis
3.1 Mapped to: V1

Justify marketing decisions by integrating ethical considerations and evaluating societal and environmental impacts.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis
3.2 Mapped to: V2

Exhibit independence in interpreting marketing data to create innovative strategies tailored to diverse individual and organizational needs, while actively engaging in self-directed learning to enhance analytical and strategic skills.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis, Peer Evaluation
3.3 Mapped to: V3

Demonstrate leadership and collaboration skills by contributing effectively within diverse teams, fostering an inclusive environment, and committing to continuous self-improvement to enhance teamwork and strategic marketing capabilities.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis, Peer Evaluation
Assessment
Weight
Participation
10%
Group Project (Report and Presentation)
30%
Midterm Exam
20%
Final Exam
40%
Total
100%