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Main
UQU Programs
Marketing

Marketing Research

MA4109
3 hours English

Marketing Research

Marketing Research
MA3107 Marketing Analytics
3 hours One requisite
1 Introduction to Marketing Research
2 Defining the Marketing Research Problem and Developing an Approach
3 Research Design
4 Measurement and Scaling
5 Questionnaire and Form Design
6 Sampling: Design and Procedures
7 Data analysis
8 Report Preparation and Presentation
1.1 Mapped to: K1

Present a working knowledge of the concepts and methods of marketing research

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment
1.2 Mapped to: K3

Exhibit an understanding of qualitative and quantitative research methods and their application to marketing research.

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment Research Project
1.3 Mapped to: K3

Identify the application of various research design.

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment Research Project
2.1 Mapped to: S1

Use SPSS to enter marketing data, conduct various types of statistical analyses and interpret their outputs.

Teaching Strategy Group discussions, Role play SPSS demonstration
Assessment Methods Exams individual and group assignments Findings from research report
2.2 Mapped to: S3

Apply the knowledge of primary and secondary data and communicate effectively, transmit their ideas clearly, and write effective reports.

Teaching Strategy Lectures, Problem solving Brainstorming
Assessment Methods individual and group assignments, final group project
2.3 Mapped to: S2

Critically analyze relevant issues involved in marketing research case studies

Teaching Strategy Lectures, case studies Active Learning
Assessment Methods Exams , Assignments, final group project
3.1 Mapped to: V2

Participate to work effectively in group assignments and projects.

Teaching Strategy Group discussions, group assignments, final group projects
Assessment Methods group assignments, final group projects
3.2 Mapped to: V3

Acceptance of constructive feedback.

Teaching Strategy Encourage sharing different opinions in class discussions, group assignments, final group projects
Assessment Methods Group discussions, peer evaluation
Assessment
Weight
Participation
10%
Midterm Exam
20%
Assignments/ Homework
10%
Research Project
20%
Final Exam
40%
Total
100%