Digital Marketing

MA2104 Sales Management

3 hours One requisite

1 The E-Marketing in Context: Past, Present and Future

2 Strategic E-marketing and performance matrices

3 The E-Marketing Plan

4 Global E-Markets

5 Ethical and Legal issues

6 E-Marketing Research

7 Connected Consumers online

8 Case Studies

1.1 Mapped to: K1

Explain how knowledge of e-marketing can be applied to marketing

Teaching Strategy Lectures, Illustrative Examples

Assessment Methods Exams Assignment Direct Questions

1.2 Mapped to: K5

Describe electronic marketing activities.

Teaching Strategy Lectures, Illustrative Examples

Assessment Methods Exams Assignment Class discussion

2.1 Mapped to: S3

Evaluate the E-Marketing Risk, and customer online.

Teaching Strategy Lectures, Problem solving Brainstorming

Assessment Methods Exams Assignment Direct Questions

2.2 Mapped to: S1

Use an integrated electronic marketing strategy

Teaching Strategy Lectures, use of the Internet

Assessment Methods Exams Assignment

3.1 Mapped to: V1

Compose a written work for E-Marketing context.

Teaching Strategy Group discussion Cooperative Learning Self-Learning

Assessment Methods Written assignments Presentations

3.2 Mapped to: V2

Demonstrate teamwork and time management in resolving e-marketing issues.

Teaching Strategy Group discussion Cooperative Learning Self-Learning

Assessment Methods Presentations Case studies

Assessment	Weight





Attendance and participation	10%
Midterm Exam	20%
Assignments/ Homework	20%
Group Project	20%
Final Exam	40%
Total	110%

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