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Main
UQU Programs
Marketing

Sales Management

MA2104
3 hours English

Sales Management

Sales Management
MA2102 Consumer Behavior
3 hours One requisite
1 Introduction to Sales Management
2 Sales Leadership
3 Customer and Market Analysis
4 Sales Force Development
5 Setting and Managing Sales Goals
6 Performance Assessment
7 Advanced Sales Strategies
8 Technology in Sales Management
9 Building Long-term Relationships
10 Future Trends in Sales
1.1 Mapped to: K1

Recognize components that affect consumer decision-making.

1.2 Mapped to: K3

Identify strategies for personal branding in sales.

2.1 Mapped to: S1

Develop sales strategies tailored to customer needs.

2.2 Mapped to: S2

Analyze objections and design effective responses.

2.3 Mapped to: S3

Communicate persuasively and effectively in sales.

3.1 Mapped to: V1

Apply ethical sales practices and recommend proper actions.

3.2 Mapped to: V3

Lead and collaborate effectively within sales teams.

Assessment
Weight
Midterm Exam
25%
Role-Playing Exercise
10%
Group Project
20%
Attendance & Participation
5%
Final Exam
40%
Total
100%