President of Umm Al Qura University (UQU) Prof. Abdullah bin Omar Bafail has issued an administrative order to establish a center under the name "the Media Center" directly reporting to him. 

The decision comes as part of the university's vision to unify and assign the practical tasks according to the specialization of each party to maintain quality of the outcomes whereas media plays a crucial role in achieving work strategies, supporting the university's mental image and maintaining mutual understanding with the internal and external audience to boost its culture and identity at the local and international levels and create an outstanding image  about its scientific and community activities, the thing which will contribute to cementing and supporting its mission and providing her with new vision. The decision comes in light of what the university is witnessing of comprehensive developmental mobility in all fields, seeking to continue its efforts to achieve its objectives, vision and future mission, to lead in its different programs and activities, which are in line with the Saudi Vision 2030.