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Main
UQU Programs
Tourism and Hotel Management

Tourism Communication Skills

THM1112
3 hours English

Tourism Communication Skills

Tourism Communication
1 Introduction to Tourism Communication: Understanding the communication process in tourism settings, and identifying the significance of effective communication for tourism professionals
2 Cultural Dimensions in Communication: Exploring cultural differences and their impact on communication; and Strategies for effective intercultural communication
3 Communication roadblocks; Types and channels of Communication - Verbal and Nonverbal communication
4 Tourism Communication Theories and Models: Reviewing relevant communication theories applicable to tourism, and analyzing models that facilitate understanding of tourist behavior and handling cultural and daily business conflicts
5 Interpersonal Communication Skills: Enhancing verbal and non-verbal communication abilities; Types of listening and conflict resolution techniques
6 Tourism Communication Etiquette, e.g. Body language, Speaking, Writing (For instance; Email, Report), and Tourism Work Environment
7 Communication and the Required Modern Tourism Employees' Skills
8 Digital Communication in Tourism & Ethical Values: Leveraging social media and digital platforms for engagement; Understanding the role of online reviews and user-generated content; Understanding ethical issues in tourism communication; Navigating legal aspects related to information dissemination
1.1 Mapped to: 1.1

Recall the concept of tourism communication, its importance, components, types, models, and misconceptions associated with it.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research Exams (Quizzes, Midterm, Pre-Final Exam, Final Exam)
1.2 Mapped to: 1.2

Recognize the problems that arise during the communication process how to overcome them and review the skills necessary for that.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research Exams (Quizzes, Midterm, Pre-Final Exam, Final Exam)
1.3 Mapped to: 1.3

Identify cultural differences, characteristics and dimensions of different cultures (Arab, Asian, Western, ..) and the associated values, customs and traditions, and how to communicate with these cultures effectively.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research In Class Activities Assessment
2.1 Mapped to: 2.3

Practice problem-solving & Decision makings skills to deal and work with people of different cultures.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research
2.2 Mapped to: 2.3

Implement writing, speaking and reporting skills and choose the best communication methods to deliver the message

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research
2.3 Mapped to: 2.5

Differentiate and practice various types of listening skills.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking Case Studies
Assessment Methods Individual research Group research
2.4 Mapped to: 2.5

Defend ideas using presentations, speaking, and negotiation (persuasion) skills.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking
Assessment Methods Group research Individual research In class activities Assessment
3.1 Mapped to: 3.1

Illustrating his ideas showing respect for cultural differences and overcoming communication roadblocks.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking
Assessment Methods Group research Individual research In class activities Assessment
3.2 Mapped to: 3.2

Practice ethical values in his verbal and non-communication.

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning Teamworking
Assessment Methods Group research Individual research In class activities Assessment
3.3 Mapped to: 3.5

Use life-long learning skills to develop his communication skills during the semester

Teaching Strategy Active Learning Strategies In-Class exercises Interactive learning
Assessment Methods Group research Individual research In class activities Assessment
Assessment
Weight
individual research
10%
Group research
10%
Midterm exam
10%
Activities marks (Weekly Quizzes (10 marks) , In-class & online participations Marathon - expected to be around 10 marks- and others if needed)
20%
Pre-Final Exam
10%
Final Exam
40%
Total
100%