User Research

1 Introduction to User Research / The relationship between user research, UX design, and product development / Introduction to the Research Lifecycle: Planning, data collection, analysis, and reporting

2 Planning User Research / Defining research goals and objectives / Identifying research questions and hypotheses / Selecting appropriate research methods based on project goals / Building a research plan (timeline, resources, budget)

3 Conducting User Interviews / Principles of conducting user interviews: open vs. closed questions, avoiding bias / Techniques for building rapport and establishing trust with participants / Scripting and structuring interviews / Analyzing and synthesizing interview data

4 Ethnographic Research and Field Studies / Introduction to ethnographic research: Understanding users in their natural environments / Observational techniques and fieldwork methods / Taking field notes and analyzing observational data / Analyzing context, environment, and user behavior

5 Usability Testing and Heuristic Evaluation / introduction to usability testing: Planning, moderating, and analyzing usability tests / Creating usability tasks and scenarios / Heuristic evaluation: Identifying usability problems using Nielsen’s heuristics / Observing and recording user interactions

6 Survey Design and Questionnaires / Designing effective surveys and questionnaires / Writing clear, unbiased questions (Likert scales, multiple-choice, open-ended) / Distributing surveys and collecting responses / Data analysis methods for survey results

7 Analyzing Qualitative Data / Coding qualitative data (interviews, field notes, open-ended survey responses) / Identifying patterns and themes in qualitative data / Using software tools for qualitative data analysis (e.g., NVivo, Dedoose) / Creating affinity diagrams and personas from qualitative data

8 Analyzing Quantitative Data / Analyzing survey data and metrics (descriptive statistics, mean, median, standard deviation) / Using visualization tools to present data (e.g., bar charts, pie charts, histograms) / Interpreting quantitative results and making data-driven decisions

9 Synthesizing Research Findings / Synthesis techniques: Combining qualitative and quantitative data into actionable insights / Creating personas, user journey maps, and user scenarios / Prioritizing user needs and identifying pain points / Making design recommendations based on research findings

10 Communicating Research Findings / Best practices for presenting research findings to stakeholders / Creating effective research reports and presentations / Storytelling in user research: Turning data into a compelling narrative / Visualizing research findings for non-technical audiences

11 User Research in Iterative Design / Incorporating user research into iterative design and prototyping / The role of research in the design iteration cycle (e.g., prototype testing, A/B testing) / How to integrate feedback into design sprints

Assessment	Weight





Assignments	10%
Project	30%
Midterm	20%
Final Exam	40%
Total	100%

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