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Main
UQU Programs
Marketing

Graduation Project

MA4117
3 hours English

Graduation Project

Graduation Project
1.1 Mapped to: K1

Demonstrate a comprehensive understanding of marketing theories and their application in real-world contexts.

1.2 Mapped to: K2

Analyse market trends, consumer behaviour, and competitive landscapes to inform strategic decisions.

1.3 Mapped to: K2

Evaluate the effectiveness of marketing strategies and tools in achieving business objectives.

2.1 Mapped to: S1

Develop and implement strategic marketing solutions based on research and data analysis.

2.2 Mapped to: S3

Communicate marketing insights effectively through professional reports and presentations.

3.1 Mapped to: V3

Exhibit ethical decision-making and social responsibility in marketing practices.

3.2 Mapped to: V2

Demonstrate independence and accountability in managing complex marketing projects.

Assessment
Weight
Participation
%
Midterm Exam
%
Assignments/ Homework
%
Group Project
%
Final Exam
%
Total
0%