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Main
UQU Programs
Marketing

Industrial Marketing

MA4115
3 hours English

Industrial Marketing

Industrial Marketing
MA4111 Integrated Marketing Communications
3 hours One requisite
1 Introduction to B2B Marketing
2 Organizational Buying Behavior and Buying Decision-Making Processes
3 Customer Relationship Management for Business Markets
4 B2B Market Segmentation and Targeting
5 Business Marketing Planning
6 Business Marketing Strategies for Global Markets
7 Managing Products for Business Markets
8 Managing Innovation and New Industrial Product Development
9 Managing Business Marketing Channels
10 Pricing Strategies for Business Markets
11 Marketing Communications in Business Markets
12 Evaluating Business Marketing Strategy and Performance
1.1 Mapped to: K2

Explain the role and significance of B2B marketing within the broader marketing function and its impact on organizational success.

Teaching Strategy Lecture, Mutual Teaching, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
1.2 Mapped to: K1

Demonstrate an understanding of marketing concepts, tools, and frameworks specific to B2B markets and their application in dynamic technological environments.

Teaching Strategy Lecture, Mutual Teaching, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
1.3 Mapped to: K3

Develop effective B2B marketing strategies using market research data and buyer behavior theories to address the needs of business clients.

Teaching Strategy Lecture, Problem Solving, Brainstorming
Assessment Methods Exams, Quizzes, Assignments
1.3 Mapped to: S3

Apply technology-driven solutions for effective communication, lead generation, and client relationship management in a B2B context.

Teaching Strategy Lecture, Discussion, Mutual Teaching
Assessment Methods Assignments, Quizzes, Case Study Analysis
2.1 Mapped to: S1

Analyze internal and external factors influencing B2B markets to propose appropriate marketing strategies for business growth.

Teaching Strategy Lecture, Problem Solving,
Assessment Methods Assignments, Quizzes, Case Study Analysis
2.2 Mapped to: S2

Evaluate current B2B marketing literature and emerging trends to reflect on and enhance decision-making processes.

Teaching Strategy Lecture, Discussion, Mutual Teaching
Assessment Methods Assignments, Quizzes, Case Study Analysis
3.1 Mapped to: V1

Demonstrate ethical decision-making in B2B marketing, considering societal, cultural, and environmental impacts of marketing strategies.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis
3.2 Mapped to: V2

Exhibit autonomy and accountability in analyzing marketing data to develop innovative and sustainable B2B solutions.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis, Peer Evaluation
3.3 Mapped to: V3

Display leadership and collaboration skills by contributing to team-based projects, fostering inclusivity, and respecting diverse perspectives.

Teaching Strategy Cooperative Learning, Discussion, Project
Assessment Methods Group Work, Case Study Analysis, Peer Evaluation
Assessment
Weight
Assignments
10%
Participation
10%
Group Project (Report and Presentation)
20%
Midterm Exam
20%
Final Exam
40%
Total
100%