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Main
UQU Programs
Marketing

Services Marketing

MA4112
3 hours English

Services Marketing

Services Marketing
MA3106 Customer Service
3 hours One requisite
1 Introduction to Service Marketing
2 Consumer Behavior in Service Contexts
3 Positioning Services in Competitive Markets
4 Service Product Development
5 Service Process Design
6 Pricing and Revenue Management
7 Technology in Service Marketing
8 Managing Customer Relationships
9 Promoting Services
10 Finalizing Service Strategies
1.1 Mapped to: K1

Define key concepts and theories in service marketing.

1.2 Mapped to: K2

Analyze the components of the service marketing mix.

2.1 Mapped to: S1

Evaluate service marketing strategies using market research.

2.2 Mapped to: S2

Develop service delivery solutions in competitive environments.

2.3 Mapped to: S3

Demonstrate effective problem-solving and decision-making.

3.1 Mapped to: V1

Commit to ethical service marketing practices.

3.2 Mapped to: V3

Exhibit leadership in collaborative service marketing projects.

Assessment
Weight
Midterm Exam
25%
Group Project
25%
Attendance & Participation
10%
Final Exam
40%
Total
100%