International Marketing

MA3107 Marketing Analytics

3 hours One requisite

1 Introduction to Global Marketing

2 Social and Cultural Environments in International Marketing

3 International Marketing Information Systems and Market Research

4 International Marketing Segmentation, Targeting, and Positioning

5 International Marketing Importing, Exporting, and Sourcing

6 Entry Strategies into International Markets

7 Brand and Product Decisions in International Markets

8 Pricing Decisions in International Markets

9 International Marketing Channels and Physical Distribution

10 Communications decisions in International Marketing

11 Corporate Social Responsibility

1.1 Mapped to: K1

Define the basic international marketing concepts, theories, and terminology.

Teaching Strategy Lectures Real examples Discussions self-learning

Assessment Methods Exams Assignments

1.2 Mapped to: K2

Outline the importance of international trade

Teaching Strategy Lectures, Illustrative Examples

Assessment Methods Exams Assignment

1.3 Mapped to: K3

Explain the forms of international market entry

Teaching Strategy Lectures, Illustrative Examples

Assessment Methods Exams Assignment

2.1 Mapped to: S2

Analyze the Export motives for companies

Teaching Strategy Lectures Simulation Small group study

Assessment Methods Exams Assignments Group Project

2.2 Mapped to: S3

Suggest treatments to the international marketing Problems

Teaching Strategy Lectures, Problem solving Brainstorming

Assessment Methods Individual and group assignments, group project

Assessment	Weight





Attendance and participation	10%
Assignments/Homework	10%
Group Project	10%
Midterm	30%
Final	40%
Total	100%

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