Marketing Channels

MA1101 Principles of Marketing

3 hours No requisites

1 Ch 1: Marketing Channel Concepts

2 Ch 2: The Channel Participants

3 Ch 3: The Environment of Marketing Channels

4 Ch 4: Behavioral Processes in Marketing Channels

5 Ch 6: Designing Marketing Channels

6 Ch 9: Motivating the Channel Members

7 Ch 13: Logistics and Channel Management

8 Ch 15: Electronic Marketing Channels

1.1 Mapped to: K1

Define the concepts of Distribution channel management.

Teaching Strategy Lectures, Illustrative examples and, in class discussions

Assessment Methods Homework. Assignments Exams

1.2 Mapped to: K2

Understand the fundamental role and the type of participants of distribution channel.

Teaching Strategy Lectures, and Discussions

Assessment Methods Homework. Assignments Exams

1.3 Mapped to: K2

Clarify current trends, growth opportunities, and global patterns, within the area of Logistics and Supply Chain Management.

Teaching Strategy Lectures, Real examples and case studies.

Assessment Methods Homework. Assignments Exams

2.1 Mapped to: S1

Analyze case study in channel structures regarding segmentation and positioning

Teaching Strategy Case studies, Homework. Discussions and Lectures

Assessment Methods Exams Group Exercises Discussions Case Analysis

2.2 Mapped to: S3

Solving problems related to inventory management, facility location, and conflict in marketing channel systems.

Teaching Strategy Case studies, Homework. Discussions and Lectures

Assessment Methods Exams Assignments Direct Questions Group Discussions

3.1 Mapped to: V3

Respond effectively in groups and exercise leadership when appropriate.

Teaching Strategy Group Exercises Discussions Case Analysis Cooperative Learning Presentations

Assessment Methods Group Project evaluation & feedback on discussions

3.2 Mapped to: V2

Monitor and express the performance of each channel member.

Teaching Strategy Case Analysis Cooperative Learning Self-Learning Presentations

Assessment Methods Group Project evaluation & feedback on discussions

Welcome