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Main
UQU Programs
Business Administration

Consumer Behavior

MA2102
3 hours English

Consumer Behavior

Consumer Behavior
MA1101 Principles of Marketing
3 hours No requisites
1 Introduction to consumer behavior
2 Consumer and social wellbeing
3 Perception
4 Learning and memory
5 Motivation and effect
6 The self: mind, gender, and body
7 Personality, lifestyle, and values
8 Attitudes and persuasion
9 Decision making
10 Groups and social media
11 Income and social class
12 Culture and subcultures
1.1 Mapped to: K1

Applying different solutions to marketing challenges which stem from consumer behavior

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment
1.2 Mapped to: K2

Understand and appreciate the complexities of consumer behavior and its relevance to marketing practice

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment
1.3 Mapped to: K3

Describe key consumer behavior terminology, concepts and theories

Teaching Strategy Lectures, Illustrative Examples
Assessment Methods Exams Assignment
2.1 Mapped to: S1

Apply how consumer behavior can affect purchasing decision

Teaching Strategy Group discussions, Role play
Assessment Methods Exams individual and group assignments
2.2 Mapped to: S2

Utilize critical thinking techniques to Analyze and evaluate consumer behavior using key concepts learned during the course

Teaching Strategy Lectures, Problem solving Brainstorming
Assessment Methods individual and group assignments, final group project
2.3 Mapped to: S3

Discuss the best marketing tool that can influence the consumer behavior

Teaching Strategy Lectures, case studies Active Learning
Assessment Methods Exams , Assignments, final group project
3.1 Mapped to: V2

Participate to work effectively in group assignments and projects.

Teaching Strategy Group discussions, group assignments, final group projects
Assessment Methods group assignments, final group projects
3.2 Mapped to: V3

Acceptance of constructive feedback.

Teaching Strategy Encourage sharing different opinions in class discussions, group assignments, final group projects
Assessment Methods Group discussions, peer evaluation
Assessment
Weight
Attendance and participation
10%
Assignments/Homework
10%
Group Project
10%
Midterm
30%
Final
40%
Total
100%