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Main
UQU Programs
Business Administration

Business Research Methods

BUS2107
3 hours English

Business Research Methods

Business Research Methods
BUS1101 Principles of Management
3 hours No requisites
1 Introduction to Business Research and Its Importance
2 Research Process & Formulating Research Questions
3 Literature Review & Sources of Business Data
4 Qualitative vs. Quantitative Research Methods
5 Research Design & Sampling Techniques
6 Data Collection Methods (Surveys, Interviews, Observations)
7 Data Analysis & Visualization (Excel, SPSS, R, Python)
8 Writing a Research Report & Presenting Findings
9 Practical Exercises
10 Final Project Development and Presentation
1.1 Mapped to: K1

Understand and apply key business research methods to solve real-world problems.

Teaching Strategy Lectures, Case Studies, Exercises
Assessment Methods Exams
1.2 Mapped to: K2

Explain emerging trends in research methods, such as data analytics, surveys, and qualitative techniques.

Teaching Strategy Discussions, Exercises
Assessment Methods Research Proposal Presentations
1.3 Mapped to: K3

Identify strategic issues in research design and assess their impact on decision-making.

Teaching Strategy Lectures, Case Studies
Assessment Methods Exams
2.1 Mapped to: S2

Use analytical skills to evaluate research findings and draw valid conclusions.

Teaching Strategy Lectures, Exercises
Assessment Methods Exams, Research Paper Summaries
2.2 Mapped to: S4

Develop the skills to plan and lead research projects by creating strategies, managing tasks, and optimizing resources to achieve objectives.

Teaching Strategy Lectures, Discussions, Team-Based Projects
Assessment Methods Research Proposals
2.3 Mapped to: S5

Utilize technology to collect, analyze, and present research data.

Teaching Strategy Exercises
Assessment Methods Excel Assignemnts
2.4 Mapped to: S6

Summarize and interpret research data to provide actionable insights for decision-making.

Teaching Strategy Lectures, Discussions, Team-Based Projects
Assessment Methods Research Proposals
3.1 Mapped to: V3

Uphold ethical standards, ensuring data integrity and responsible use of research findings.

Teaching Strategy Lectures, Case Studies
Assessment Methods Research Proposal Presentations
Assessment
Weight
Research Paper Summaries
15%
Midterm Exam
20%
Excel Assignemnts
10%
Research Proposals and Presentations
25%
Final Exam
30%
Total
100%