Official government website of the Government of Kingdom of Saudi Arabia
Link to official Saudi websites end with edu.sa

All links to official educational websites in the Kingdom of Saudi Arabia end with sch.sa or edu.sa

Government websites use the HTTPS protocol for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority under number:

20250417892
Main
UQU Programs
Tourism and Hospitality (Hotel Management)n

Strategic Management in Tourism and Hospitality

THM4212
3 hours English

Strategic Management in Tourism and Hospitality

Strategic Management in Tourism and Hospitality
THM2113 Tourism Facilities Management
3 hours One requisite
1 Introduction - course overview and assessment briefing
2 Strategy - Definitions, Concepts and Perspectives
3 The Strategic Environment I: macro environmental analysis
4 The Strategic Environment II: micro environmental analysis
5 Strategic Planning and Analysis I: stakeholder analysis
6 Midterm Exam
7 Strategic Planning and Analysis II: Institutional theory
8 Strategic Planning and Analysis III: vision, mission, aims, objectives, and culture
9 Strategic choice I: strategic advantage and the competitive positioning school of thought
10 Case Study
11 Strategic choice II: strategic direction
12 Strategic choice III: the resource-based view, capabilities, competences, and the value chain
13 Strategic choice IV: strategic methods
14 Strategic implementation and evaluation: strategic suitability, acceptability and feasibility
15 Future Directions in Strategic Management: Emerging Trends and Agile Strategies
1.1 Mapped to: K.2

To bridge the gap between theory and practice by developing an understanding of when and how to apply the concepts and techniques learned in earlier courses in marketing, accounting, finance, management, production and information systems.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.2 Mapped to: K.3

To develop a better understanding of the present and future environments in which tourism and hospitality corporations must function.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.3 Mapped to: K.4

Identify the key success factors for the hospitality and tourism industry and evaluate the performance of the major players in the industry on these factors.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
2.1 Mapped to: S.1

To develop analytical and decision-making skills for dealing with complex conceptual problems in an ethical manner.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
2.2 Mapped to: S.1

Display analytical and critical thinking as well as creative solutions relevant to tourism and hospitality management

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
2.3 Mapped to: S.4

Scan the external environment of any tourism/hospitality organization and identify the key aspects environmental factors having an impact on the performance of the overall industry and the company being analyzed

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
2.4 Mapped to: S.5

Manage effective performance within a team environment

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
3.1 Mapped to: V.4

Taking a leadership/managerial role as appropriate

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
3.2 Mapped to: V.2

Responsibility for own learning.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
3.3 Mapped to: V.5

Use of information to conduct research into the tourism and hospitality industry

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
Assessment
Weight
Assessment task (eg. essay, test, group project, examination etc.)
10%
Attendance and Participation
10%
Mid Term
20%
Individual essay, report, or research
10%
Group Presentation
10%
Final Exam
40%
Total
100%