Official government website of the Government of Kingdom of Saudi Arabia
Link to official Saudi websites end with edu.sa

All links to official educational websites in the Kingdom of Saudi Arabia end with sch.sa or edu.sa

Government websites use the HTTPS protocol for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority under number:

20250417892
Main
UQU Programs
Tourism and Hospitality (Hotel Management)n

Tourist Experience and Quality Management

THM4111
3 hours English

Tourist Experience and Quality Management

Tourist Experience and Quality Management
MA2112 Marketing for Tourism and Hospitality
3 hours One requisite
1 Introduction: The Emergence of the Experience Economy
2 Understanding the Tourist Journey and Touchpoints
3 Understanding the Types of Tourism Experiences: Memorable, Optimal, Satisfactory, and Other Types
4 Service Quality vs. Tourist Satisfaction: A Comparative Approach
5 ISO and Quality Management
6 Midterm Exam
7 Theories and Frameworks explaining experience satisfaction: Equity Theory, Expectancy Disconfirmation theory, SERVQUAL model, HOLSAT model, Kano Model, and Norm Model
8 Factors Contributing to the Success of Tourist Experiences: Attribution Theory (Internal & External Factors), Sensory Impressions, and Destination Emotional Scale (Love, Joy, Positive Surprise)
9 Experience Co-creation and Rapport-building: Training Implications for the Service Frontline
10 Tools and Techniques for Measuring Service Quality and Satisfaction
11 The Role of Technology in Enhancing Tourist Experiences
12 Cultural and Social Impacts on Tourism Experiences
13 Building Destination Reputation and Loyalty through Quality Management
14 The Role of Ethics and Responsible Tourism in Tourist Experience
15 Future Trends in Tourist Experience and Quality Management
1.1 Mapped to: K.1

List the most important tools and techniques used to design tourist and guest experiences.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.2 Mapped to: K.1

Differentiate between various types of experiences in hospitality and tourism.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.3 Mapped to: K.2

Identify tools to build successful relationships and rapport with tourists.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.4 Mapped to: K.4

Describe and explain strategies to foster closer, more effective partnerships with customers in the tourism and travel service industry.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.5 Mapped to: K.1

Memorize techniques to co-create experiences in tourism and hospitality.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
1.6 Mapped to: K.5

Criticize and provide recommendations for improving existing tourism and hospitality experiences.

Teaching Strategy Active Learning strategies
Assessment Methods Exams Team Work Assignments Course Work
2.1 Mapped to: S.3

Present good practices that contribute to developing tourism and hospitality experiences.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Exams Case studies Discussions
2.2 Mapped to: S.5

Demonstrate the ability to manage diversity in cultural and ethnic backgrounds, language, and personalities while working effectively in a team.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Exams Research projects Course Work
2.3 Mapped to: S.2

Identify tourist needs and the adopted business model to understand critical points in each touchpoint during the tourist journey.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Quizzes Teamwork Case studies Presentations
2.4 Mapped to: S.4

Use knowledge to identify tools for delivering consistent customer experiences across online and offline channels and interactions.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Research projects Course Work
3.1 Mapped to: V.4

Develop trust in tourism experiences as a critical factor in building successful relationships with tourists.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Case studies Presentations Teamwork
3.2 Mapped to: V.1

Apply policies and legislation governing ethical behavior, rights, freedoms, and codes of conduct.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Quizzes Course Work Reports Discussion
3.3 Mapped to: V.4

Distinguish values that contribute to designing extraordinary tourism and hospitality experiences.

Teaching Strategy Lectures Active learning strategies
Assessment Methods Quizzes Course Work Reports Discussion
Assessment
Weight
Assessment task (eg. essay, test, group project, examination etc.)
10%
Attendance and Participation
10%
Mid Term
20%
Individual essay, report, or research
10%
Group Presentation
10%
Final Exam
40%
Total
100%