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Main
UQU Programs
Human Resources Management

Strategic Management

BUS4116
3 hours English

Strategic Management

Strategic Management
BUS4113 International Business Management
3 hours Two requisites
1 Introduction to Strategic Management and Business Environments
2 External Analysis: Industry Trends, Competitor Analysis
3 Internal Analysis: SWOT, Resource-Based View, and Core Competencies
4 Business-Level Strategies: Cost Leadership, Differentiation, and Focus
5 Corporate-Level Strategies: Mergers, Acquisitions, and Strategic Alliances
6 Innovation, Digital Transformation, and Disruptive Strategies
7 Global Strategies and Expansion into International Markets
8 Strategy Implementation: Organizational Structure and Change Management
9 Risk Management and Crisis Management Strategies
10 Corporate Governance, Business Ethics, and Sustainable Competitive Advantage
11 Final Project Development and Presentation
1.1 Mapped to: K1

Understand key principles and frameworks in strategic management, including analysis, formulation, and implementation in dynamic environments.

Teaching Strategy Lectures, Case Studies
Assessment Methods Exams
1.2 Mapped to: K3

Identify strategic challenges and opportunities in business functions like marketing, finance, and operations, and assess their implications for competitive positioning.

Teaching Strategy Lectures, Discussions
Assessment Methods Exams
2.1 Mapped to: S2

Develop critical thinking skills to assess strategies, market forces, and make informed decisions.

Teaching Strategy Case Studies, Strategic Decision-Making Exercises
Assessment Methods Case Study Analysis
2.2 Mapped to: S6

Interpret and evaluate performance data, providing insights for strategic adjustments and improvements.

Teaching Strategy Discussions, Team-Based Projects
Assessment Methods Group Projects
3.1 Mapped to: V2

Collaborate with cross-functional teams, fostering inclusivity and respect to execute strategic plans.

Teaching Strategy Discussions, Team-Based Projects
Assessment Methods Group Projects
3.2 Mapped to: V3

Demonstrate integrity in strategic decision-making, ensuring profitability while maintaining ethical and social responsibility.

Teaching Strategy Discussions, Team-Based Projects
Assessment Methods Group Projects
Assessment
Weight
Quizzes
10%
Midterm Exam
10%
Case Study Analysis
20%
Group Projects (SWOT Analysis)
20%
Final Exam
40%
Total
100%