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Main
UQU Programs
Human Resources Management

Entrepreneurship

BUS4112
3 hours English

Entrepreneurship

Entrepreneurship
1 Introduction to Entrepreneurship: Definition and Key Concepts
2 Identifying Business Opportunities and Innovation in Entrepreneurship
3 Market Research and Customer Validation
4 Business Models and Value Proposition Design
5 Startup Financing: Funding Sources and Financial Planning
6 Business Planning and Feasibility Studies
7 Entrepreneurial Leadership and Decision-Making
8 Marketing Strategies for Startups
9 Legal and Ethical Aspects of Entrepreneurship
10 Scaling and Managing Growth in Startups
11 Final Project Development and Presentation
1.1 Mapped to: K1

Understand the core principles of entrepreneurship and their application in starting and growing businesses.

Teaching Strategy Lectures, Case Studies
Assessment Methods Exams
1.2 Mapped to: K4

Identify and evaluate challenges in entrepreneurial decision-making, ensuring responsible choices for social and environmental impact.

Teaching Strategy Lectures, Discussions
Assessment Methods Assignments
1.3 Mapped to: K5

Understand how entrepreneurship integrates with functions like marketing, operations, and finance to drive business success.

Teaching Strategy Lectures, Discussions, Case Studies
Assessment Methods Case Study Analysis
2.1 Mapped to: S2

Use analytical skills to evaluate risks, feasibility, and rewards of entrepreneurial ventures.

Teaching Strategy Lectures, Discussions, Case Studies
Assessment Methods Case Study Analysis
2.2 Mapped to: S4

Develop and execute business plans, marketing strategies, and operations to launch and scale new ventures.

Teaching Strategy Lectures, Discussions, Team-Based Projects
Assessment Methods Group Projects
3.1 Mapped to: V1

Effectively communicate entrepreneurial ideas to investors, and stakeholders, inspiring confidence and action.

Teaching Strategy Investor Pitch Exercises, Team-Based Projects
Assessment Methods Group Projects
3.2 Mapped to: V3

Uphold ethical standards in entrepreneurship, focusing on social responsibility and value creation.

Teaching Strategy Lectures, Discussions, Team-Based Projects
Assessment Methods Group Projects
3.3 Mapped to: S6

Analyze business performance and identify opportunities for growth and expansion.

Teaching Strategy Lectures, Discussions, Case Studies
Assessment Methods Case Study Analysis
Assessment
Weight
Idea Development and Validation Exercise
10%
Case Study Analysis
10%
Midterm Exam
20%
Group Projects and Presentations
20%
Final Exam
40%
Total
100%