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Main
UQU Programs
Human Resources Management

Business Analytics

BUS3302
3 hours English

Business Analytics

Business Analytics
BUS2301 Management Information Systems
3 hours One requisite
1 Introduction to Business Analytics
2 Data Collection and Data Quality
3 Descriptive Statistics
4 Exploratory Data Analysis
5 Data Visualization Techniques
6 Introduction to Predictive Modeling
7 Machine Learning Fundamentals
8 Optimization and Decision Support Systems
9 Business Intelligence Tools (Excel, R, Python)
10 Case Studies in Business Analytics
11 Data Ethics and Privacy in Analytics
12 Final Project Development and Presentation
1.1 Mapped to: K1

Show a solid understanding of business analytics, including data collection, statistical methods, and predictive modeling, and apply them in real-world business scenarios.

Teaching Strategy Lectures, Case Studies, Exercises
Assessment Methods Exams, Case Study Reports
1.2 Mapped to: K3

Identify challenges in data management and analytics implementation, evaluating their effects on efficiency and strategy.

Teaching Strategy Discussions, Case Studies
Assessment Methods Case Study Reports, Group Presentations
2.1 Mapped to: S2

Use critical thinking to evaluate business situations through data-driven analysis.

Teaching Strategy Lectures, Exercises
Assessment Methods Group Project Reports, Case Study Analysis
2.2 Mapped to: S3

Develop predictive models to forecast trends, optimize strategies, and improve business outcomes.

Teaching Strategy Software Applications (Excel, Python, R)
Assessment Methods Data Analysis, Exams
2.3 Mapped to: S4

Use planning to execute data-driven projects that align with organizational goals and enhance decision-making.

Teaching Strategy Lectures, Discussions, Exercises
Assessment Methods Group Project Reports and Presentations
3.1 Mapped to: V1

Communicate data insights clearly to stakeholders, demonstrating leadership and influencing decisions.

Teaching Strategy Discussions, Exercises
Assessment Methods Group Project Presentations
3.2 Mapped to: V2

Collaborate with teams to integrate analytics into organizational strategies.

Teaching Strategy Discussions, Exercises
Assessment Methods Group Project Reports and Presentations
Assessment
Weight
Data Analysis
10%
Midterm Exam
25%
Case Study Analysis
10%
Group Project and Presentation
15%
Final Exam
40%
Total
100%