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Registered with the Digital Government Authority under number:

20250417892
Main
UQU Programs
Health Promotion and Education

Mass Communication in Health Promotion

HP4024
3 hours English

Mass Communication in Health Promotion

Mass Communication in Health Promotion
1 Introduction to Healthcare Marketing and Promotion in the Digital Age
2 Overview of CDC's Social Media Toolkit for Health Communication
3 Developing Effective Social Media Strategies for Healthcare in Saudi Arabia
4 Understanding Content Marketing for Health Promotion
5 Leveraging Local SEO to Boost Healthcare Services
6 Pay-Per-Click (PPC) Advertising for Healthcare Providers
7 Target Marketing: Reaching Specific Audiences in Health Promotion
8 Ethical and Legal Considerations in Digital Health Marketing
9 Role of Social Media Influencers in Healthcare Promotion
10 Engaging Patients and Communities through Social Media Campaigns
11 Utilizing Data Analytics to Measure the Success of Health Marketing Campaigns
12 Cross-Cultural Considerations in Health Marketing in Saudi Arabia
13 Case Studies on Successful Digital Health Campaigns in Saudi Arabia
1.1 Mapped to: K1

Explain the principles and importance of healthcare marketing in the digital age.

Teaching Strategy Interactive lecturing, Case Study, Group work discussion
Assessment Methods Class participation Assignments Examinations
1.2 Mapped to: K1

Describe the components of the CDC's Social Media Toolkit and its application in health promotion campaigns.

Teaching Strategy Interactive lecturing, Case Study, Group work discussion
Assessment Methods Class participation Assignments Examinations
2.1 Mapped to: S5

Design culturally and ethically appropriate health promotion campaigns using social media platforms.

Teaching Strategy Interactive lecturing Independent studies Case studies Classroom activities Group work discussion
Assessment Methods Class participation Assignments Examinations Group discussions participation
2.2 Mapped to: S2

Analyze the impact of social media on healthcare communication, with emphasis on strategies suitable for Saudi Arabia.

Teaching Strategy Interactive lecturing Independent studies Case studies Classroom activities Group work discussion
Assessment Methods Class participation Assignments Examinations Group discussions participation
2.3 Mapped to: S1

Develop targeted marketing strategies tailored to specific audiences, leveraging tools like local SEO and PPC advertising.

Teaching Strategy Interactive lecturing Independent studies Case studies Classroom activities Group work discussion
Assessment Methods Class participation Assignments Examinations Group discussions participation
2.4 Mapped to: S1

Evaluate case studies of successful digital health campaigns to identify effective strategies and best practices.

Teaching Strategy Interactive lecturing Independent studies Case studies Classroom activities Group work discussion
Assessment Methods Class participation Assignments Examinations Group discussions participation
2.5 Mapped to: S3

Use data analytics to assess the effectiveness of digital marketing campaigns and adjust strategies accordingly.

Teaching Strategy Interactive lecturing Independent studies Case studies Classroom activities Group work discussion
Assessment Methods Class participation Assignments Examinations Group discussions participation
3.1 Mapped to: V2

Demonstrate ethical responsibility in using digital platforms for health communication, prioritizing patient privacy and cultural sensitivity.

Teaching Strategy Classroom activities Group work discussion
Assessment Methods Class Participation Group discussions participation
3.2 Mapped to: V1

Commit to using digital marketing tools to enhance equitable access to healthcare information across diverse populations in Saudi Arabia.

Teaching Strategy Classroom activities Group work discussion
Assessment Methods Class Participation Group discussions participation
Assessment
Weight
Case studies
20%
Quiz
5%
Assignment
15%
Mid Term exam
20%
Final exam
40%
Total
100%