Umm Al-Qura University

Umm Al-Qura University

Overview, Vision, and Mission

- 2020/08/16

Overview and Establishment:

The Department of Public Relations at Umm Al-Qura University is one of the most important and essential departments concerned with creating outstanding relationships with all the university’s administrations. The aim of this is to reflect a positive mental image of the university community which it represents. In addition, the department is concerned with strengthening relationships with different public and private sectors and building bridges of cooperation with them. This contributes to introducing UQU mission and objectives, including creating academically qualified cadres.

Moreover, the Department of Public Relations is one of the important and vital departments of the university which aims to reinforce and support the university and its internal and external audience. The department also implants positive concepts about the university and creates a good and notable image about the university’s academic and social activities.


Excellence in projecting a positive image of the university for the internal and external community.


The Department of Public Relations at Umm Al-Qura University seeks to be the university's window to society by enhancing effective communication, gaining the trust of the beneficiaries, and improving the university's competitive position in light of the Saudi Vision 2030.